Internal courses and training Web communication seminar, March 2021
This seminar on web communication is a basic course which provides an overview of how we should write and communicate on the web at Karolinska Institutet.
The seminar covers the following:
- Target groups - who are they and what do they want to do?
- Writing for the web - from title to writing the perfect link.
- Structuring the your content - different functions of ki.se and different principles for navigation on the web.
- Search engine optimization - tips for editors to make their content a top hit.
The seminar is held by Communications and Public Relations Office, in english. This seminar is also held in swedish around four times/year.