Internal courses and training CANCELLED - Workshop: Find the news potential in your research and write for The Conversation

18-10-2022 1:30 pm - 3:30 pm Add to iCal
Online Zoom
Photo: Pixabay
Photo: Pixabay

The international news platform The Conversation arranges, in collaboration with the Communications Office at KI, a digital training session for researchers on finding the news potential in your own research and writing for the public.

CANCELLED—please feel free to register for the workshop on 24 November instead.

The Conversation is a politically unaffiliated international online platform for journalistic popular science articles. The platform is based on the principle that academic researchers write their own new articles, analyses and op-eds within their own fields of expertise – with the help of The Conversation’s own professional journalists and editors. Since January 2021, KI has a collaboration with The Conversation that also includes training sessions.

The workshop is aimed at researchers who want to improve their ability to see the news potential of their expertise and to write short, quality pitches in English that can be turned into promising stories. There will also be an introduction to what The Conversation is and what this news platform can offer KI's researchers. The workshop will be held in English.

If you are interested, please register via KI’s communications office at and include a short description of your expertise, what topics you are interested in writing about and contact information.


Presentation: how to write for a public audience

  • What is The Conversation (TC), origins and aims; what TC does and why
  • Why bother communicating research to the public?
  • What does writing for TC involve?
  • The benefits for academics and universities
  • Tips on style, tone and structure
  • How to pitch
  • Examples of different approaches


The Conversation site demonstration


  • Discuss ideas for articles
  • Develop one idea, write an opening paragraph
  • Group discussion on why topic is interesting to non-specialist audience, or how to make it so
  • Write a pitch for the article

KI The Conversation

Shared mailbox at KI for questions concerning The Conversation